MoBlog
New research released today by mobile ad network Millennial Media shows that telecom ranked as the third highest-spending category in the first quarter, behind retail and entertainment. The report doesn't … Read the whole story
- COMMENTARY
What sways a casual shopper into becoming a loyal buyer who shops with your brand across multiple devices and channels? Does loyalty result from … Read the whole story
If it wasn't already clear before the keynote at its I/O developer conference, Google's mobile strategy might be called Android Everywhere. The Internet giant … Read the whole story
The self-regulatory group Digital Advertising Alliance said on Thursday that it has developed an app that enables consumers to opt out of behavioral advertising … Read the whole story
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreator, its analytics platform, to include viewability measurement for ads in mobile apps … Read the whole story
COMMENTARYPage views per online session hit a new low -- 6.93 -- in March 2014, about two fewer pages than in the same month … Read the whole story
COMMENTARYScanning is about to get a bit more personal. Not as in giving away personal information, but rather in the form of receiving offers … Read the whole story
