An e-reader may not make a great fashion accessory, but its fortunes can help predict the rise and fall of nascent wearable devices and home automation gadgets, according to a … Read the whole story
Aereo may have shut down its streaming service, but the U.S. mobile audience continues to climb. The number of people watching video on a … Read the whole story
Mobility will almost certainly change the fundamentals of media content, voice, formats, and functionality. The wild popularity of health and fitness apps may offer … Read the whole story
The Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the … Read the whole story
Real-time analytics were an early favorite to win "it" thing of 2014, and now -- exactly halfway through the year -- mobile advertisers are … Read the whole story
Mobile always been the knight in shining armour that is going to come to the rescue of Twitter's revenues' habit of falling below investors' … Read the whole story
Human Demand, a mobile demand-side platforms (DSP), is expected to this week announce that is has plugged into seven new ad exchanges. Read the whole story
Over the weekend, I had to catch up on some long put-off shopping trips so had yet another opportunity to do some more mobile … Read the whole story
After what it considers to be a successful national test, Twitter is expanding its mobile app promotion ads worldwide. The ads in question direct … Read the whole story
Los Angeles-based ad tech firm Spreeify has launched a cloud-based mobile and display advertising platform it claims can "maximize click-through, conversion, and engagement" by … Read the whole story
Twitter and its ad strategy aren't taking the summer off. Just hours after expanding its app-promotion ad program, the company announced the acquisition of … Read the whole story
My first "Beyond Viewability" post talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and … Read the whole story