It's pretty clear by now that apps are winning the battle for media attention on smartphones. comScore data released last week found that time with mobile apps on smartphones and … Read the whole story
Mobile demand-side platform (DSP) Adelphic has announced a partnership with location-based data firm Factual. The news comes just weeks after Factual struck a partnership … Read the whole story
Real-time analytics were an early favorite to win "it" thing of 2014, and now -- exactly halfway through the year -- mobile advertisers are … Read the whole story
Google acquired music streaming service Songza Tuesday to improve on its music offerings and support an emerging trend to place music in online advertisements. … Read the whole story
Mobility will almost certainly change the fundamentals of media content, voice, formats, and functionality. The wild popularity of health and fitness apps may offer … Read the whole story
The games -- designed primarily to attract Gen X consumers with families, as opposed to the Millennial target of most fast-food and other brand … Read the whole story
Jessica Stafford, senior director of consumer marketing at the Atlanta-based AutoTrader.com, tells "Marketing Daily" that "Your Car Your Way" is all about personalization in … Read the whole story
Mercedes-Benz took top honors in the latest analysis of auto brands' digital efforts by digital think tank L2. Chevrolet, Nissan, Toyota and Ford rounded … Read the whole story