Distracting ourselves from the TV screen with email look-ups, social chats and event browsing related to the TV show are one thing. But when programmers want to drive the distraction, … Read the whole story
Steep growth in mobile advertising will help push total U.S. ad spending this year to its biggest increase in a decade. The 83% rise … Read the whole story
Today's "personalized" customer experiences are based on surface [shallow] level data, Yet the biggest driver of what makes something personal and relevant has been … Read the whole story
"Marketing Daily" caught up with Wanelo's social commerce evangelist, Rachel Youens, for an explanation of why social has been such a letdown for retailers, … Read the whole story
Perhaps the appetite for video is boundless. Two new reports on video consumption suggest that consumers do indeed want video in many forms, judging … Read the whole story
Bidstalk, a mobile demand-side platform (DSP), has plugged into AppFlood, a China-based mobile ad exchange. The mobile real-time bidding (RTB) exchange launched in April … Read the whole story
Millennials spend 14.5 hours each week texting, talking and accessing social media on their smartphone, more than any other generation, according to a report … Read the whole story
The mobile social network Path wants to immediately appeal a recent decision allowing consumers to proceed with a lawsuit accusing it of sending unsolicited … Read the whole story
While some marketers like to talk about the death of email due to channels like social and mobile, Oliver Beckett, CRM customer experience manager, … Read the whole story