Physically connected to the very rhythms of our lives, mobile media dayparts are more complicated than other platforms. Engagement is a function of time of day intersecting with certain kinds … Read the whole story
iTunes Radio has not turned out to be the "Pandora killer" some predicted when the Apple music service was launched last September. Pandora remains … Read the whole story
Mobile is huge, tech pundits say -- but most of them miss the fact that mobile advertising isn't growing at anywhere near the pace … Read the whole story
It's clear that mobile and social have become more than a shotgun marriage. Findings from comScore last month showed that more than 70% of … Read the whole story
The golden rule of mobile engagement is simple: It's not about a brand or a product. Mobile - where screens are smaller, attention spans … Read the whole story
Thanks to some quadrennial effects -- especially the World Cup and the Winter Olympic Games -- the rate of global advertising growth will more … Read the whole story
Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has tapped into the SpotXchange video ad exchange. On a similar note -- though … Read the whole story
Microsoft within the coming months will release reporting speeds that enable marketers to receive feedback from campaigns in 30 minutes rather than four hours. … Read the whole story
More people are buying more things online from their phones. Mobile ecommerce is now more than a $40 billion market, double from the previous … Read the whole story
Mobile ad exchange Vserv.mobi on Wednesday announced the appointments of five new executives across Southeast Asia. The company hopes to grow its Southeast Asia … Read the whole story