The New York Times Co. earlier this year rolled out a pair of apps -- NYT Now and NYT Opinion -- as lower-priced sign-up options to help bolster subscription growth. … Read the whole story
Moving ahead with its siloed app strategy, Facebook is reminding users that they will soon need a separate app to message friends from their … Read the whole story
Worldwide smartphone shipments were up 23.1% in the second quarter compared to a year ago, fueled by demand for low-cost devices in emerging markets. … Read the whole story
As part of Facebook's broader messaging strategy, its Instagram unit is slowly rolling out a Snapchat-like service named Bolt. Launched on Tuesday in New … Read the whole story
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
Much has been made of Facebook's success with mobile ads -- they helped the social network boost revenue by 61% year-over-year -- and AdRoll, … Read the whole story
Augmented Reality is still more of a fun gimmick than a routinized part of the consumer and marketer repertoire. Still, it has the capacity … Read the whole story
Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores of Lord … Read the whole story