In his latest quarterly report on the wireless market, mobile industry analyst Chetan Sharma doesn't hold much hope for Windows Phone ever becoming a credible challenger to the dominance of … Read the whole story
The History Channel has announced the launch of Planet H, a brand extension targeting kids ages seven to 11. Developed by History and its … Read the whole story
Adoption of mobile coupons seems to have doubled in the last few years, and it is clear that brands and consumers benefit from the … Read the whole story
Pinterest is breaking into mobile messaging with a new feature for users to chat about particular Pins, or anything else that comes to mind. … Read the whole story
There are many questions on tap for today's MediaPost OMMA mCommerce conference here in New York. One of the big ones is the role … Read the whole story
Whether they realize it or not, the main factor that helps consumers decide in the purchase of a new television for video device is … Read the whole story
Advertisers on Twitter can now create campaigns focused on specific marketing goals, and pay only when people take desired actions as a result. Marketers … Read the whole story
Lord & Taylor is among the national retailers getting on the beacon bandwagon. The company is ramping up proximity-based marketing efforts, if still mostly … Read the whole story
Global digital marketing agency Interakt has appointed Elijah Degen global head-digital solutions. Previously, Degen led computer giant Lenovo's digital marketing strategy and is credited … Read the whole story