Thursday, August 14, 2014
  • Facebook Launches Cross-Device Reporting

    Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the Web. Advertisers can view the number of customers who clicked an ad on an iPhone, but then later converted on desktop, or the number of people who saw an ad on desktop, and later converted on an Android tablet. ...Read the whole story

  • Amazon Rolls Out Mobile POS System

    Square just got a big new competitor. Amazon on Wednesday announced its expansion into mobile payments with a new point-of-sale (POS) service that combines a mobile app with a secure card reader that lets small businesses process card transactions via smartphones and tablets. ...Read the whole story

  • IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise

    IgnitionOne announced Monday the acquisition of Human Demand to strengthen its position in mobile marketing and advertising, and audience and tracking services. ...Read the whole story

  • Olivari Audio Cookbook Launches Hands-Free Cooking App

    Random iPhone App of the week: Phones and tablets have become kitchen tools in their own right, guiding users through delicious recipes. But what happens when you have to swipe to the next instruction and your hands are covered in flour, sugar or something sticky? Enter the Olivari Audio Cookbook, the brainchild of Olivari olive oil. The hands-free app reads recipe instructions out loud, using voice commands to take cooks through the process step-by-step. Users have access to hundreds of recipes from Eating Well magazine, and cooks can add their own recipes as well. Don't panic about going too slow ... ...Read the whole story

  • Sprint Business Highlights People Over Tech

    With a major rebrand of its business technology services -- and a multimillion-dollar marketing campaign -- Sprint is focusing less on the what, and more on the who, of business services. "We see Millennials making up a much higher portion of the workforce and wanting to work in different ways," Tom Roberts, SVP of marketing, tells "Marketing Daily." "We want to emphasize that what we are doing is helping them work more effectively and enjoy their jobs." ...Read the whole story

Around The Net

  • Foursquare Brings Swarm To Windows Mashable

    Windows Phone users should now have access to Fourquare’s Swarm app, which basically does what we’ve always associated with Foursquare. “The app combines Foursquare's trademark check-ins with new location-sharing features that aim to make it easier for users to discover where their friends are,” Mashable reports. “While Foursquare's iOS and Android users must use Swarm for check-ins, Windows Phone users now have a choice between the two apps.”  ...Read the whole story

  • Twitter To Crack Down On Bullies, Trolls The Washington Post

    Twitter is clearly embarrassed by the harassing messages directed toward Zelda Williams following her father’s suicide -- so much so that the company plans to change its policing policies. “We are in the process of evaluating how we can further improve our policies,” Del Harvey, Twitter's vice president of trust and safety, said in a statement received by The Washington Post. “This includes expanding our policies regarding self-harm and private information, and improving support for family members of deceased users.”  ...Read the whole story

Mobile Is A Meta-Channel -- That's Why It Will Solve Attribution Challenge

If everyone has a mobile device, why is mobile marketing so difficult for marketers? Why are the companies tasked to deliver mobile marketing opportunities so challenged in the marketplace? The answer is surprisingly simple, as was ...More