HP enlisted some Vine stars to make its latest TV spot for a convertible tablet. The result was an eye-catching ad that married the product well with the Vine aesthetic. It also cut typical production time to 11 days. ...
Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the ... Read the whole story
Square just got a big new competitor. Amazon on Wednesday announced its expansion into mobile payments with a new point-of-sale (POS) service that combines ... Read the whole story
IgnitionOne announced Monday the acquisition of Human Demand to strengthen its position in mobile marketing and advertising, and audience and tracking services. Read the whole story
Random iPhone App of the week: Phones and tablets have become kitchen tools in their own right, guiding users through delicious recipes. But what ... Read the whole story
With a major rebrand of its business technology services -- and a multimillion-dollar marketing campaign -- Sprint is focusing less on the what, and ... Read the whole story
If everyone has a mobile device, why is mobile marketing so difficult for marketers? Why are the companies tasked to deliver mobile marketing opportunities ... Read the whole story