Tablet ads, app ads and video-laden rich media handily drive performance in mobile advertising, according to aggregated Q1/Q2 metrics from ad-serving platform Medialets. Read the whole story
The pre-launch Apple rumor mill worked overtime this Labor Day weekend pumping out stories about the iPhone maker's impending entry into mobile wallets and … Read the whole story
Apple has published new guidelines for developers submitting apps to the iTunes store that serve ads. The Cupertino, Calif. company said it will reject … Read the whole story
As we get ready for a barrage of studies forecasting the scope of mobile commerce over the coming holiday season, the summer-ending and back-to-school … Read the whole story
The tablet market continues to cool as demand in mature markets like the U.S. and Western Europe flattens out. Following a second straight quarter … Read the whole story
More than 60% of U.S. consumers' time spent online with retailers takes place on a mobile device, according to comScore, and that translates into … Read the whole story
"Fitbit has been around for the last seven, eight years. It's not an overnight success," Harry Wang, director of health and mobile research at … Read the whole story
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or … Read the whole story
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
Sometimes digital marketers can concentrate on pointless questions and ignore the real lessons staring them in the face. Was the ice bucket challenge a … Read the whole story
It's the latest in a string of M&A deals in South Africa, one of the fastest-growing advertising markets with projected growth of 20% this … Read the whole story
Have you ever contributed to something and felt like you didn't quite get the credit you deserved? For example, I cheered very loudly at … Read the whole story
These days, all marketers (and plenty of tech companies) are talking about attribution, and with good reason. Every CFO wants to know how digital … Read the whole story