Although auto marketers were among the first to embrace content and advertising on smartphone screens and the auto remains one of the top-spending mobile ad categories, that doesn't mean auto … Read the whole story
Phuc Truong, U.S. managing director for Havas mobile marketing agency Mobext, is leaving the firm to join alcohol delivery startup Drizly. At Boston-based Drizly … Read the whole story
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering … Read the whole story
Vevo has named David Rice to the new post of chief product officer. Reporting directly to Vevo President/CEO Rio Caraeff, Rice will oversee product … Read the whole story
Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though the economics … Read the whole story
Samsung showed off two new Android-powered phablets and a co-branded Oculus virtual reality headset at simultaneous events in New York City, Beijing and Berlin … Read the whole story
September's mobile phone bills are proving to be a shocker for those who idled away on holiday as Ice Bucket Challenge videos automatically ate … Read the whole story