Amazon's move to slash the price of its Fire phone from $200 to 99 cents less than three months after launch is so dramatic as to be almost comic. It … Read the whole story
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story
Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and … Read the whole story
Yahoo on Monday confirmed extending its native Stream ads to third-party sites through a content recommendation engine that includes sponsored posts. The new offering, … Read the whole story
With the relaunch, Microsoft is promising a simpler buying experience for advertisers across platforms, including personal computers, mobile browsers and native mobile apps. MSN … Read the whole story
"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story
Overall media time continues to grow -- not just among younger 18-34, but for other older consumer segments as well. Nielsen says that for … Read the whole story
Mobile analytics company Tune, formerly HasOffers, has tapped Truste veteran Saira Nayak to serve as chief privacy officer. Nayak, who joined the 215-employee Tune … Read the whole story
Twitter began testing on Monday the ability to make purchases from tweets, and has updated its terms of service and privacy policy to reflect … Read the whole story
Adjust, a Berlin, Germany-based app attribution and analytics company, on Monday announced it has closed a $7.6 million Series C round of funding. The … Read the whole story
Digital viewing is driving total viewing time up among all the age groups, says the newest quarterly report from Nielsen on cross-platform viewing. Altogether, … Read the whole story
Apple's latest announcements today could be a boon to mobile commerce. The company is noted for introducing technology that changes consumer behavior. ITunes music … Read the whole story