New research from retargeting ad platform Criteo reveals that mobile is playing a growing role in the travel booking process. At the Mobile Insider Summit last month, Megan Hughes, director … Read the whole story
Despite continued declines in organic reach rates, Facebook has never been a better place for brands, publishers and public figures to engage their audiences. … Read the whole story
When the creative and the media align, mobile display and video campaigns outperform desktop. But it takes discipline, Millward Brown argues in its latest … Read the whole story
Smart TV - Internet-connected TV sets - will continue to increase in worldwide use, as well as stand-alone Internet set-top-video box devices. By 2020, … Read the whole story
Amazon's Twitch landed on Google Chromecast to make watching content on television much easier, but it's not the only company to announce a similar … Read the whole story
Following through on its promise from last fall to up its game in the mobile programmatic space, Microsoft on Tuesday announced the addition of … Read the whole story
Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, the new digital studio, Indigenous Media, will produce scripted series and channels for … Read the whole story
Marketers need to begin looking at data differently. I can't say it loud enough. For many retailers, marketers, and buyers, there is a huge … Read the whole story