While the majority of mobile users have never paid for an app, the smartphone's mobile content model has helped overcome stubborn resistance to paying for content online. Gee, maybe it … Read the whole story
Google will release a series of ads and tools Monday to support brands looking to connect with consumers who are hopping from one mobile … Read the whole story
The new Atlas is designed to allow advertisers to track impressions on Facebook, as well as third-party sites and apps. It also features a … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday announced the launch of a new tech lab to spearhead development of technical standards and create a … Read the whole story
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments … Read the whole story
Rovio, the Finnish company behind the "Angry Birds" franchise, announced on Monday that Paul Chenier has been named as head of the Americas for … Read the whole story
Automation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy … Read the whole story
Havas and Universal Music Group (UMG) have enlisted Mirriad to bake brand messages directly into music videos. The native advertising partnership -- expected to … Read the whole story
Tremor Video on Monday announced it has partnered with seven demand-side platforms (DSPs) to add new demand sources to its video supply-side platform (SSP). Read the whole story
The big news out this morning in the programmatic space -- other than the fact that Advertising Week kicks off, which "The Wall Street … Read the whole story
The world of mobile app shopping just got a boost. Shopkick, the in-store shopping rewards app, was just acquired by SK Planet for $200 … Read the whole story