Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by research firm Advertiser Perceptions. More immune … Read the whole story
Apple on Thursday unveiled a new version of its flagship iPad model that is faster, thinner and features the Touch ID fingerprint sensor and … Read the whole story
The lines between place-based media and mobile advertising are getting blurrier, as more companies forge cross-channel alliances. Health Media Network, which reaches patients in … Read the whole story
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership with Placed, a location-based ad targeting firm. Placed targeting data will now be … Read the whole story
The agreement calls for Kantar to acquire the audio watermarking unit of Civolution. The unit's technology allows second-screen devices such as tablets and smartphones … Read the whole story
More New Yorkers will soon be able to surf the Web and make calls while spending time in the subway. The Metropolitan Transportation Authority … Read the whole story
Coinciding with the launch of its Lollipop system update (and perhaps to steal a bit of thunder from Apple's new round of iPads), Google … Read the whole story
Companies faced with implementing any form of mobile commerce already have a lot on their plate. Businesses are dealing with issues relating to product … Read the whole story
Increasingly, consumers, developers and brands are turning to the rewarded model as the solution that works. What makes the rewarded model so appealing is … Read the whole story