A new PricewaterhouseCoopers study released today on the emerging wearable device market highlights a familiar theme: that tech-savvy Millennials in particular will lead wider adoption of new gadgets as an … Read the whole story
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story
Yahoo is in talks to acquire programmatic video ad platform BrightRoll, TechCrunch has reported, for anywhere between $500 million and $1 billion -- although … Read the whole story
"This is something we see as a mass-market opportunity, in contrast with, say, consumer 3D printers," Steve Koenig, director of industry analysis at the … Read the whole story
Under pressure from activist investor Starboard Value LP, Yahoo CEO Marissa Mayer is expected to offer new details on her turnaround plan during the … Read the whole story
Pace University announced a novel partnership with independent media agency Media Storm in which the agency will provide internships, classroom instruction linked to "real … Read the whole story
Verve Mobile, a mobile ad network that has flirted with programmatic ad technology before, took a big step toward further embracing programmatic with the … Read the whole story
According to new research from Contact Solutions, 30% of shoppers chose physical stores for less than half of their everyday shopping, while 52% do … Read the whole story