Opera Mediaworks over the summer acquired mobile video ad network AdColony to capitalize on the growing audience for watching video on devices, especially in the U.S. In its latest mobile … Read the whole story
Yelp on Tuesday announced that users can now use the ratings and reviews service to book hotel rooms, in addition to things like ordering … Read the whole story
People are taking control of their TV experience and at the same time fleeing the desktop viewing experience about as fast as the bandwidth … Read the whole story
The effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the … Read the whole story
With the rise of mobile communications, we are in the midst of yet another sea change in the process of sending electronic messages. But … Read the whole story
Vdopia, a mobile video ad firm and supply-side platform (SSP), on Tuesday announced the launch of a programmatic ad platform exclusively for mobile video … Read the whole story
Mobile app marketing firm Fiksu, which has a demand-side platform (DSP), on Tuesday announced it has received $10 million in "mezzanine debt funding" from … Read the whole story
The company has added fingerprinting software that can monitor "every TV channel in real time," and check that against social media and connected devices … Read the whole story
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story