Pandora wants to stay atop the charts for online music streaming. To that end, the company late last month kicked off a new brand campaign tied to its thumbs up/thumbs … Read the whole story
On the heels of Twitter's aggressive appeal to mobile developers, Facebook is trying to strengthen ties within its own developer community. Facebook's Preferred Marketing … Read the whole story
Despite an unclear mobile strategy and a shifting software industry, Microsoft still managed to post better-than-expected earnings on Thursday. For the quarter ended September … Read the whole story
Continuing to diversify its app offerings, Facebook just launched Rooms -- a platform for people to connect based on similar interests rather than social … Read the whole story
Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) … Read the whole story
Participants dealing with how mobile changes data, creative and media strategy said they focus on user utility. Lee Bushkell, VP of PGA Tour, said … Read the whole story
The anonymous social networking app Whisper, which touts itself as the "safest place on the Internet," is facing questions from Capitol Hill about the … Read the whole story
AppNexus, a large independent ad tech firm that sits as close to the "middle" of the ad tech ecosystem as any other, on Thursday … Read the whole story
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of … Read the whole story