Getting into the conversation within messaging apps is a daunting challenge for brands that need scale but want to maintain authenticity. Kik has been testing brand user accounts that allow … Read the whole story
In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest … Read the whole story
As retail apps are increasingly accepted by consumers, it is imperative that retailers utilize beacons to retain customers, vie for their discretionary spending, and … Read the whole story
People are more willing to pay for some types of apps than others, a new Nielsen report suggests. That includes games and apps for … Read the whole story
For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-time NBA MVP Steve Nash and two-time NFL and Super Bowl MVP Tom … Read the whole story
The auto brand is looking for spooky selfies this Halloween and giving out candy, too. And you know there has to be a car … Read the whole story
Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company … Read the whole story
Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical … Read the whole story
Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign for the newspaper's Web site this week, including a new high-profile advertising placement … Read the whole story