MoBlog
With manufacturers and telecoms marketing a new generation of cheap smartphones and tablets, the number of people using mobile devices to access the Internet is set to soar from 2.2 … Read the whole story
The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as … Read the whole story
- COMMENTARY
The beacon has the ability to be to the physical world what the cookie is for online content and commerce. With more practice and … Read the whole story
Marketers need to stop viewing mobile as another channel like the Web and begin focusing on mobile moments to help consumers along the path … Read the whole story
- COMMENTARY
All these quotes about "digital advertising surpassing $100B by 2019" are great and all, but what on earth is digital advertising? Even now, the … Read the whole story
Marketers are far from being prepared when it comes to mobile campaign strategies. Only 17% participating in a Chief Marketing Officer (CMO) Council study … Read the whole story
Marketers will need to clean up their campaigns this holiday season or risk wasting budgets. The cost for brands to advertise on Google Shopping … Read the whole story
