Despite the proliferation of behavioral, video, native, and other new online advertising categories, paid-search marketing still gets the lion's share of digital ad dollars. And in 2015, for the first … Read the whole story
Mobile continues to redefine how consumers interact with content and make purchases from their handheld devices. In fact, MarketLive estimates that revenue from retail … Read the whole story
Inneractive, a mobile supply-side platform (SSP), on Friday announced the appointments of four new executives to its team as well as annual revenue growth … Read the whole story
Top executives at NBCUniversal's E! Entertainment and Esquire network have expanded their duties in marketing and news/digital areas. Jen Neal has been named executive … Read the whole story
Traditional TV viewership continues to decline -- most dramatically among younger viewers, specifically those 18-24. Magna Global says this narrow target of young viewers … Read the whole story
Mobile ad budgets to triple over the next three years to make up half of all ad spend, or around $20 billion. That means … Read the whole story
While many shoppers aren't using their phones in stores to help them decide what to buy, most of those who do would rather turn … Read the whole story