The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent … Read the whole story

Verve, a Mumbai, India-based mobile ad platform, on Tuesday announced it has raised $11 million in funding from Maverick Capital Ventures, the venture capital … Read the whole story

More ads or deals are coming to mobile mall shoppers, courtesy of the mall's WiFi. Following an introduction in a shopping center chain last … Read the whole story

Altitude Digital, a supply-side platform (SSP) for video, on Tuesday announced it has entered the mobile world with the launch of a new, mobile-focused … Read the whole story

One of the lesser-known companies in mobile payments just got a major boost. Way back in August 2013, I was having a conversation with … Read the whole story

Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The … Read the whole story

The Federal Trade Commission says in new court papers that it is entitled to continue pursuing a lawsuit against AT&T, despite the new net … Read the whole story

Kenshoo and Marin are separately forcing brands to rethink how to use advertising and media. Each company this week independently announced the creation of … Read the whole story

Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home … Read the whole story

HTC launched three new products at the 2015 Mobile World Congress, including smartphone HTC One M9, fitness tracker Grip and virtual reality experience Vive. … Read the whole story