You know how advertisers are always going on about the need for flexibility and transparency? Well, this jargon may soon have a rather different connotation, if Samsung follows through on … Read the whole story
The total print and online audience for American consumer magazines increased 12.6% from 1.5 billion in February 2014 to 1.7 billion in February 2015, … Read the whole story
If you have an SMS or Push program, you may be neglecting one of the most useful metrics you have to guide your content … Read the whole story
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
Every year, screens get thinner, data gets faster, and the technology around us becomes increasingly complex. The original E. Jerome McCarthy paradigm still matters-Product, … Read the whole story
Mobile ad firm Amobee on Tuesday announced a partnership that will see SonoTrend's TV data technology integrated into the Amobee Exchange. The partnership will … Read the whole story
David Carr was on the money about Facebook's plans to host content from major news organizations directly on its own platform. Carr's reportage from … Read the whole story
Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story
Medea, Inc. is producing a new premium vodka with an LED message band incorporated into the bottle, which allows imbibers to display messages sent … Read the whole story