With "My Friend Scooby-Doo," Warner Bros. Entertainment Group is using apps for the long game of connecting an old brand with a new audience. Read the whole story
Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built … Read the whole story
The smartphone has become a control hub to emerging technologies, opening the door to the Internet of Things and setting the stage for a … Read the whole story
With an eye on simplicity and user-friendliness, Twitter is retiring #discover and activity tabs for all iOS and Android mobile users, and moving trends … Read the whole story
If more than half of all Web content is consumed on a mobile device, why does the channel only get just under a quarter … Read the whole story
Gravy, a location-based data analytics firm, on Thursday announced it has closed a $7.6 million round of Series A funding. Participating investors included Gannett … Read the whole story
More shoppers walking by are going into stores and, once inside, are spending more time there. Of total foot traffic, about 1 in 10 … Read the whole story
Google won't have to face a class-action lawsuit by parents who say they were wrongly billed for in-app purchases by their children, a federal … Read the whole story
While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of … Read the whole story
Google's YouTube has added interactive cards to its skippable TrueView video ads, giving marketers the option to include more information as overlays on video … Read the whole story
To help advertisers and media buyers keep pace with this fast-growing new medium, the Interactive Advertising Bureau is publishing a new Digital Audio Buyer's … Read the whole story