Cell phones were allowed onto golf's U.S. Open course this year, but Meerkat and Periscope streaming were not only prohibited but policed online. So a real question emerges: Who owns … Read the whole story
Two of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook … Read the whole story
A massive opportunity exists for mobile retailers to engage customers and drive revenue with content, but many are still missing the mobile mark. Instead … Read the whole story
Delving deeper into ecommerce, Twitter is testing some new ways to help users discover products within its network. First up are dedicated pages, which … Read the whole story
It's no secret that advertising is really going geeky on us but the extent to which technology has been overtaking the industry is the … Read the whole story
One day after the Federal Communications Commission proposed fining AT&T $100 million for slowing the broadband speeds of wireless customers, Sprint said it would … Read the whole story
U.S. TV homes with subscription video-on-demand services -- and overall SVOD revenue -- will rise to nearly 60% in five years. SVOD revenue for … Read the whole story