Smartphones dominate our lives, and mobile apps already dominate smartphone usage, so you might not think there's room for us to become even more insanely addicted to them. But you'd … Read the whole story
Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 than previous quarter. Better metrics tools help target key segments. Read the whole story
For the first time in its nearly 5-year history, Instagram has added a search bar to its Web site. Encouraging mobile use -- and … Read the whole story
Instagram is about to open its platform to all advertisers, using self-serve technology and direct-response functionality. But is Instagram really a "call to action" … Read the whole story
Instagram is about to open its platform to all advertisers, using self-serve technology and direct response functionality. But is Instagram really a "call to … Read the whole story
More smartphones are coming with technology that could be the jolt that mobile payments have been patiently waiting for. Within five years, 100% of … Read the whole story
Kinetic Social just raised $17.5 million in financing. The company plans to use the fresh funds to further develop its core marketing technology platform. Read the whole story
For all the talk of consumers being in control, there's one place where they are still at the mercy of the companies in charge: … Read the whole story