A small natural vitamin startup is leveraging mobile targeting to outsmart big pharma competitors. And they are doing it in-house, on a shoestring. Read the whole story
Young adults ages 18-29 have a high engagement with messaging apps, with 49% of smartphone owners using messaging apps that don't automatically delete messages … Read the whole story
When holiday sales are lagging behind forecast, you'll want a super quick and easy way to pump them up. Take these steps now to … Read the whole story
A Smart Label feature for Bing News mobile will link articles by key topics to help users explore related headlines, Microsoft announced Wednesday. Although … Read the whole story
Mobile video viewing habits are shapeshifting daily, and so is consumer behavior with ads on these platforms. Advertisers are testing a range of formats, … Read the whole story
Technology media publisher IDG Communications is rolling out native advertising across its portfolio of publications in partnership with Nativo, a native ad tech company. … Read the whole story
AdTheorent, a mobile ad network that supports real-time bidding (RTB), released a report this week detailing their Q2 mobile ad performance in the travel … Read the whole story
Specifically, in addition to texting and Twitter, the options currently include Samsung Smart TV, the Pebble smart watch app, the Android Wear smart watch … Read the whole story
Random iPhone App of the week: Sickweather, a Baltimore-based company that tracks illness trends in real time, launched Sickweather Health API, created to power … Read the whole story