I'm a non-smoking libertarian. That is, I prize autonomy and freedom of choice, but I also know I never would have kicked the habit without pressure from then-New York City … Read the whole story
Many data and tech providers want to break into the digital ad space that bridges the gap between offline consumer habits and online presence. … Read the whole story
Consumers use different apps for a variety of reasons. Microsoft engineers have published a paper on the ways to connect data in siloed apps. … Read the whole story
Despite the spread of cheaper, Web-connected gadgets, the country still faces a stark digital divide along socioeconomic lines. Those who have attended at least … Read the whole story
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies." But advocates say the company needs to make the program opt-in only. Read the whole story
As it looks to the future, The New York Times is focused firmly on mobile devices and social media, according to NYTCO CEO Mark … Read the whole story
Nothing is simple in the age of platforms. With each new partnership, concerns mount that publishers are also ceding control over their business. The … Read the whole story
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendTV, has announced a new political advertising tool called Target Canvassing. The tool … Read the whole story