While the broader gaming industry is finally maturing, there's no end in sight to the growth of mobile gaming. In fact, the mobile sector should swell from $35 billion this … Read the whole story
The average budget allocated to marketing to Millennials (36%) on mobile is 15% higher than the average Millennial's actual consumer spending (24%). Millennials' inordinate … Read the whole story
2016 looks to be a pivotal year as budgets start to shift from non-location targeted ads, which accounted for 60% of spending in 2015), … Read the whole story
Rubicon Project has teamed up with AdMore, an independently owned automated TV ad platform, and will enable marketers to reach linear TV audiences in … Read the whole story
The IAB starts by defining 40 digital video terms, after winnowing down a longer list. Read the whole story
One by AOL:Publishers offers a way for publishers to monetize their work using only AOL tools. The company will combine the individual publisher technologies … Read the whole story
Beacons may be the most pervasive connected devices that consumers experience in the near future. A couple of years in the making, beacons are … Read the whole story
Evaluating current information about competitors will help to refine your positioning, understand how current trends impact your business and identify "white-space" market opportunities. Here … Read the whole story