Why is Microsoft is dropping $250 million on keyboard app maker SwiftKey? I mean, the company's phones could use plenty of improvements, but a better keyboard ain't one of them. … Read the whole story
The app is now processing 42 billion messages a day, including 1.6 photos and 250 million videos. For all of its growth, however, it's … Read the whole story
Yahoo announced Tuesday an "aggressive-strategic plan" to narrow the company's focus on what it considers stronger businesses to fuel growth, drive revenue and increase … Read the whole story
AOL's Tim Armstrong says brands are so "incredibly powerful" that many Facebook or Google employees are leaving Silicon Valley to work for publishers and … Read the whole story
British consumer goods company RB (formerly Reckitt Benckiser), which owns such well-known brands as Mucinex, Woolite and Lysol, announced an analytics partnership with Nielsen … Read the whole story
UK-based ad tech company Grapeshot has raised $8.5 million in C round funding, for a total of $14.25 million. It plans to use the … Read the whole story
Revlon is going full-on romance for its latest ad campaign, with spokespeople Olivia Wilde, Halle Berry and Alejandra Espinoza all lending their own twist … Read the whole story
According to a new report from Chief Marketer, posted by Irv Shapiro, most businesses have no viable marketing strategy for wearable technology. Read the whole story
How does search play a role for Taco Bell? One thing is certain -- it's mixed in with a bunch of other ingredients to … Read the whole story
In yet another indication of ad agencies' waning dominance as providers of a brand's marketing needs, a new study from the Association of National … Read the whole story