Change is rarely a painless process. Consider LinkedIn, which is taking a beating on Wall Street as it tries to reinvent itself as a mobile-first platform. Read the whole story
This year, it will cost marketers and advertisers $5 million for a 30-second spot during the game. But it's what comes after those 30 … Read the whole story
The new contest is designed to engage people in a way that reflects the social and mobile revolution that has occurred during the 10 … Read the whole story
Despite spending a lot of bug testing time on their checkout pages, retailers often forget to apply the rigorous testing to their PayPal integrations … Read the whole story
Motto is the latest in a series of mobile- and social-first launches and investments by Time Inc. to Millennial women. Motto's tagline is "words … Read the whole story
PubMatic announced it's been selected as a partner for China-based Tencent OMG's ad inventory outside of mainland China. Read the whole story
This year, we are going to see many mobile marketing technologies that used to be the express domain of Fortune 500 companies move into … Read the whole story
A majority of emails today are opened on a mobile device, but many email marketers curiously still fail to optimize their campaigns according to … Read the whole story
As brands transition from creating a memorable and/or funny 30-second piece of content to developing a cross-platform experience, loaded with ways to explore high-touch, … Read the whole story
Facebook is bullish on the potential of video advertising, and its focus will likely drive even more brands into the video ad fray this … Read the whole story