After we all got used to auto-play video ads giffing quietly in our feeds, Facebook is offering a way for advertisers to connect better without sound: automatic captions. With the … Read the whole story
Ad revenue totaled $641 million -- an increase of 48% year-over-year -- with mobile ad revenue representing 86% of that total. Domestic revenue totaled … Read the whole story
In 2016, a larger percentage of email opens will take place on a mobile device than on a desktop, according to predictions. What does … Read the whole story
Outstream mobile video ads are ads that play outside of video content and act more like native in-feed videos-- for example, between paragraphs of … Read the whole story
As far as reaching voters online, mobile trumps desktop, in addition to being the quicker way of connecting with voters. Mobile strategies will be … Read the whole story
All New York print and digital subscriptions will now include access to the app's content. The iOS edition can also be purchased separately in-app … Read the whole story
Real-time events influence mobile use, evident in the data released late Tuesday from Localytics and Drawbridge analyzing mobile use during Super Bowl 50. The … Read the whole story
Opera is best known for its eponymous Web browser, which was popular on early mobile devices. The company then switched tacks to mobile advertising, … Read the whole story
Random App of the week: MINDBODY is a free app that connects users with a worldwide wellness network. Users can book yoga, Pilates, group … Read the whole story
CP+B Miami created two additional ads for mobile classifieds app LetGo. The ads continue to sell items during extreme situations when people have a … Read the whole story
Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Smart AdServer, an ad platform for real-time bidding, to expand the availability of … Read the whole story