MoBlog
Ever since Apple announced plans to shutter its iAd App network, I'm sure you've been wondering how it plans to replace that lost revenue. As one possible solution, Apple is … Read the whole story
While programmatic buying for the mobile Web is more popular among buyers than buying in-app inventory programmatically, in-app buying is poised to grow. Read the whole story
Stre.am, a mobile live streaming app, announced the release of a B2B product that will enable content creators, digital networks and media publishers to … Read the whole story
LiveIntent, a programmatic email platform, announced a partnership with demand-side platform (DSP) The Trade Desk today. Buyers on The Trade Desk have access to … Read the whole story
Chinese phone manufacturer Huawei announced the release of a VR headset, similar to Samsung Gear or LG 360, meaning that it works with users' … Read the whole story
Research from the IAB shows U.K. advertisers spent a whopping GBP8.6 billion (about $12.2 billion) on digital ads last year, a 16.4% increase over … Read the whole story
- COMMENTARY
For many brand advertisers looking to reach their audiences at the right time and place, it's clear that they need to include mobile on … Read the whole story
The Lions organization cited the company's "Look At Me" campaign in 2015 (executed by Cheil Worldwide) as the kind of distinguishing work it looks … Read the whole story
- COMMENTARY
in just the past few months the smartphone has displaced the PC as the dominant device for the download and consumption of content. Read the whole story
COMMENTARYYou'll learn the surprising role that smartphones are playing in this burgeoning area of inquiry if you watch the series premiere of "Ghost Brothers," … Read the whole story
- COMMENTARY
t's hard not to look back and think that 2015 was finally the Year of Mobile. OK, that's up for debate, but not as … Read the whole story
