After a yearlong investigation, the European Commission is bringing charges against Google for its Android-related business practices. "We found that Google pursues an overall strategy on mobile devices to protect … Read the whole story
Social ad spending, driven by new ad formats like Facebook's dynamic products ads and Instagram's newly opened platform, increased 8% from fourth-quarter 2015 and … Read the whole story
Pinterest just overhauled its iOS app, including a more Pin-focused design and additional localization options, and significantly shortened load times. The pin-sharing platform also … Read the whole story
Facebook announced new partners for ad viewability verification today including Integral Ad Science, which will support measurement across Facebook's display, video, mobile in-app and … Read the whole story
Pathful analyzes large amounts of data to gain behavioral insights into customers in order to provide them with better offers and optimize their path … Read the whole story
mNectar, a mobile in-app advertising firm, introduced rewarded playable ads to their lineup today. The ads can serve as a preview of various mobile … Read the whole story
The OTT news site owned by the E.W. Scripps Co. will take over a newly vacated spot on the NewFronts schedule, the IAB and … Read the whole story
Called "The Power of She," the campaign is set to include a 15-second TV spot, a longer version for digital channels, as well as … Read the whole story
Yahoo reported that revenue fell 11% to $1.09 billion for the first quarter of 2016, reminding those that are bidding for the business of … Read the whole story
Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of … Read the whole story
Native ads that appear on publishers' websites as branded or sponsored content deliver higher engagement rates on mobile devices vs. desktop computers. What does … Read the whole story
If mobile adoption is no longer an issue, then the lingering concern is that many advertisers view mobile simply as another online delivery mechanism, … Read the whole story