Last year, the IAB updated its open real-time bidding standard in an effort to, well, standardize how native ads can be traded on exchanges, and other programmatic marketplaces. I know … Read the whole story
Hoping to get users to put out more original content, Facebook is reportedly developing a standalone camera app. Likely modeled after Snapchat and other … Read the whole story
Google Accelerated Mobile Pages -- a collaborative open-source project between dozens of technology companies and publishers to make the mobile Web faster -- officially … Read the whole story
The company expanded to the U.S, in January, partnering with Sprint offshoot Boost mobile, which gives customers a five-dollar credit on their bill or … Read the whole story
What's holding budget back from in-app mobile programmatic advertising? The lack of data for targeting audiences. Read the whole story
MediaMath will include PushSpring's proprietary mobile app data on its programmatic demand-side platform (DSP), PushSpring announced Tuesday. Read the whole story
Our society is becoming ever more dependent on technology and its conveniences and amenities, but we can't and shouldn't forget the unique necessities of … Read the whole story
While Chris Copeland spent a combined eight years at GroupM Next serving as chief digital officer, and CEO of GroupM Search in the Americas, … Read the whole story
That's according to a new survey from Horizon Media, which found that less than half of Americans (44%) believe that they are "in control" … Read the whole story
Developed with creative agency BigEyedWish, the concept pokes fun at its core affluent millennial customer with lines like "Book us now, have your parents … Read the whole story