Despite the fact that spending on digital video ads is expected to nearly triple from $5.2 billion in 2014 to $14.8 billion 2019, with … Read the whole story
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Facebook is said to be taking a page from Snapchat as it tests disappearing messages in its Messenger app, in hopes of building engagement … Read the whole story
Snapchat has scored a partnership with NBC to show highlights from the 2016 Olympic Games in Rio. NBC is reportedly hashing out similar deals … Read the whole story
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The indispensable phones ... what would moms do without them? LOL! Studies have shown moms would rather give up sex than give up their … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday said that investments in original digital video programming have increased 114% since 2014, according to the group's … Read the whole story
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Here is one of the world's leading media agency holding companies effectively telling us that the massive and growing digital investment is largely not … Read the whole story
The solution allows marketers to deliver branded content like offers, coupons and loyalty cards to customers. Marketers can also deliver time and location-sensitive offers … Read the whole story
Beachfront Media, a video ad tech company, recently became AMP-enabled, allowing publishers to monetize their content through its platform. Becoming platform-agnostic allows the company … Read the whole story
Toyota and agency Saatchi & Saatchi focused on millennials on Yahoo's social site because 75% of its traffic is mobile. The music festival typically … Read the whole story
