From an Amazon Echo-killer to a VR headset, Google's I/O conference was oozing with big news this week. At least in the short term, however, some of the more modest … Read the whole story
Beacons will be one of the most visible objects for marketers, at least into the foreseeable future. Beacons are quite nicely maturing from simply … Read the whole story
Simonian will be responsible for developing strategic partnerships and integrations with entertainment and media brands. Still, Tumblr's fortunes look uncertain - and not just … Read the whole story
Looking at data from the top 100 apps that use Opera MediaWorks' mobile ad platform to monetize traffic, the company found that mobile users … Read the whole story
Mobile can breathe new life into email marketing as long as brands build personalised, relevant messages for subscribers. Read the whole story
Marchex Thursday announced the integration of its mobile advertising analytics platform into Adobe Media Optimizer to give enterprise search marketers relying on inbound phone … Read the whole story
As Facebook continues to pursue what is almost a video-first line of development, Instagram announced today that video will now be included in the … Read the whole story
Actually its plural-Grey Adventures-a unit that the WPP shop has formed to develop new products and services for the agency and its clients. It's … Read the whole story
Instead of traditional commercials, the two companies created a half-hour psychological thriller called "Lifeline" starring X-Men's Olivia Munn, Joan Chen and Chinese pop sensation … Read the whole story
While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, … Read the whole story