Mobile is beyond hot right now. Illustrating this point, Zenith now expects the ad medium to overtake desktop by 2017 -- a full year ahead of the Publicis unit's previous … Read the whole story
Wand Labs is shutting down their services, which were still in beta, but in a blog post, Vishal Sharma stated that onlookers could expect … Read the whole story
At the risk of navel-gazing, Snapchat is backing 'Real Life' -- a new site dedicated to the thoughtful discussion of social media trends and … Read the whole story
Following significant upgrades for the 2016 ad economy by two leading forecasters, a third has downgraded its outlook for the year. Publicis' Zenith unit … Read the whole story
The entire Cleveland Cavaliers-Golden State Warriors series pulled in $279.3 million -- some 120 brands, with 223 commercials with 594 national airings, according to … Read the whole story
And, because it's where consumers are, in-app is also where advertisers want to be. Mobile in-app ad spending is projected to outpace mobile web … Read the whole story
Ad-tech firm Kiosked on Monday launched a programmatically traded 360-degree panorama ad unit for mobile devices. Read the whole story
There's an ever widening gap in those who buy into the Internet of Things and those who don't. This is not to say that … Read the whole story
The latest research shows that mcommerce has truly gained traction, but most importantly, the good guys are pulling way ahead of other retailers. Time … Read the whole story