That's clearly what the social giant is thinking. To that end, the network is increasing its allotted video upload length from 30 seconds to -- what else? -- 140 seconds. Read the whole story
As more mobile apps seek to stand out from the crowd, the ones that can afford it are turning to TV ads. They have … Read the whole story
Unruly ad tech research shows strong and growing distaste for horizontal video ads on mobile devices. It's teaming with its parent News Corp.to debut … Read the whole story
With London-based Magic Pony -- which reportedly cost Twitter about $150 million -- the social giant is getting 11 PhDs, and their respective expertise … Read the whole story
Publishers have long contended that "content is king" and marketers benefit from adjacency to quality editorial as a way of differentiating themselves and justifying … Read the whole story
The marketplace will allow buyers access to inventory on iHeartMedia's digital music and streaming services, as well as first- and third-party data segments for … Read the whole story
Raised on borderless social networks and home-sharing apps, young people are destined to reject the shortsighted allure of nationalism. So Airbnb CEO Brian Chesky … Read the whole story
At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasani, Farmers Insurance, and JetBlue have already signed up to participate in. Read the whole story
Ad-tech firm Kiosked on Monday launched a programmatically traded 360-degree panorama ad unit for mobile devices. Read the whole story
A new Bluetooth is coming to town and marketers and agencies are taking note. The newest iteration of the wireless standard, widely used by … Read the whole story