Dads will be more likely to purchase back-to-school supplies on their mobile devices, according to Rubicon Project's second Back-To-School Consumer Pulse Survey. Read the whole story
Threatened by lower engagement rates, Facebook is fiddling with its News Feed algorithm to favor posts from users' friends and family. Although financially fit, … Read the whole story
The days of a shopper making a purchase in only one way are long gone. The good news for retailers, whether physical or online, … Read the whole story
Google has called out brands doing VR for the sake of it -- time to wonder what on earth Jaguar is doing ordering 20,000 … Read the whole story
The company says that it is delivering two to three times the conversion rate on purchases and has increased the speed of mobile interactions … Read the whole story
According to the 2016 Call Intelligence Index published by Invoca, analyzing more than 58 million calls across 40 industries, digital is now driving more … Read the whole story
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, a provider of real-time information services, on Thursday announced a partnership to offer … Read the whole story
The additions come in the wake of recent new business wins for the agency, including global technology distribution company Avnet. Read the whole story
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Street Journal's Web site can purchase outstream video ad formats within WSJ.com's article … Read the whole story
WhiteOps, a provider of cybersecurity services for the detection of online fraud, on Thursday said it has received accreditation by the Media Rating Council … Read the whole story