Popularity aside, how is Pokemon Go doing financially? Pretty well, according to fresh findings from the pollsters at YouGov. So far, players have spent (wasted?) more than $250 million on … Read the whole story
Pinterest is inviting advertisers to buy CPM campaigns using an auction-based system. In addition, the network is adding frequency capping, which will let brands … Read the whole story
Adblock Plus has unveiled a workaround that allows users to resume blocking ads on Facebook. Read the whole story
Google calls a slow mobile experience too disruptive, so on Thursday the Mountain View company introduced Accelerated Mobile Project Ad Landing Pages built in … Read the whole story
Facebook recently announced that it is shutting down its desktop ad exchange FBX -- but what does this mean for advertisers? Read the whole story
Ads airing during major events like the Olympics resonate best with consumers when they tell a story, Michelle Krebs, senior analyst at Autotrader, tells … Read the whole story
Bustleis jumping on the Instagram Stories trend and launching two series on the new feature, "The Reel Deal" and "Dating with Emma." Per the … Read the whole story
More connected devices are coming to homes and some are focused on simplicity. Logitech's new Pop Home Switch introduced yesterday is a physical button, … Read the whole story
AI-powered marketing company Boomtrain announced the acquisition of Nudgespot on Wednesday, premiering a new messaging platform for more personalized communication that can capture engagement … Read the whole story
The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them … Read the whole story