This forward-leaning segment captured 24.3% of all ad dollars spent on performance campaigns during the second quarter. Among those campaigns, the most successful have been for apps that offer daily … Read the whole story
Mobile apps are more likely to offer privacy policies now than just four years ago, according to a new study by the think tank … Read the whole story
While still growing at a respectable clip, Instagram is behind Snapchat. Indeed, the social sensation recently surpassed Instagram as the top social destination among … Read the whole story
It has almost become a fad. Google has spent years building apps that test mobile-friendliness and the speed of Web sites, pages and apps. … Read the whole story
From privacy issues to the zombification of large populations of people, the Pokemon Go phenomenon has had some disturbing side effects. Taking the cake, … Read the whole story
YouAppi, a mobile growth platform, announced today that it has incorporated anti-fraud measures into its growth marketing platform, OneRun. Read the whole story
Across its entire portfolio, which includes Radar Online and OK Magazine, AMI Digital averaged 50 million monthly unique visitors, up 29% over the previous … Read the whole story
The account will comprise both advertising and digital, marking the first time the retailer has appointed one agency to handle both parts of the … Read the whole story
The Trade Desk is one step closer to going public. The company completed its S-1 filing with the U.S. Securities and Exchange Commission late … Read the whole story