Think Snapchat's popularity is peaking? Think again. The creative messaging app is poised for at least two more years of double-digit growth, according to a forecast from eMarketer. Read the whole story
Ad network AppLovin has been courted by a yet-to-be-named Chinese buyer that may be willing to buy the startup for $1.5 billion, it was … Read the whole story
About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of … Read the whole story
Going forward, rather than seeing a story description in Trending, users can expect to see a simplified topic -- #PhelpsFace or NASA, for example … Read the whole story
If nothing else, the Internet of Things is a global phenomenon. When the commercial Web came along, people around the world had to become … Read the whole story
Google announced that its Wallet product (not Android Pay, that's different) will now allow direct bank transfers from peer-to-peer (P2P) transactions, as opposed to … Read the whole story
Making a connection with a brand through an emotional television ad and online video does more than make people feel better about the brand. … Read the whole story
About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis released this morning by a leading … Read the whole story
AdTheorent, a predictive targeting digital ad network, announced Monday the results of the "Crawlers for Ballers" cross-screen campaign promoting Trolli's Sour Brite candy. The … Read the whole story