As smartphones become central to our lives, it's no wonder that investors are so hot on mobile data. To that end, mobile data platform mParticle just received $17.5 million in … Read the whole story
Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users' interactions with their Pins. Now, brands can … Read the whole story
Not all consumers will be interested in your daily posts -- but as an advertising channel, social media is very hard to beat. Read the whole story
Hockey fans have more ways to connect with the National Hockey League and their favorite team. First up, the NHL is launching a new … Read the whole story
While there are billions of daily data signals from online and mobile app behaviors, these don't give marketers the full view of shoppers along … Read the whole story
Random iPhone App of the week: Perfect365 is a makeup app created by ArcSoft that I wish existed decades ago. Using virtual makeup tools … Read the whole story
A clear majority of digital brands consider themselves to be pretty immature, according to fresh findings from Adobe, which surveyed 735 digital pros in … Read the whole story
Sony just entered the virtual reality race for the holiday season. After a long-anticipated arrival by many involved in the market of immersive experiences, … Read the whole story
Companies that collect data from one computer, like a laptop, in order to serve ads to a different gadget, like a smartphone, must comply … Read the whole story
LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed at unifying siloed data across on- and offline channels. LiveRamp offers the ability … Read the whole story