More apps need to make in-app messages part of their engagement strategy, according to new research from Localytics. The study from the analytics firm shows that apps using in-app messaging … Read the whole story
Twitter on Thursday managed to beat analysts' third-quarter earnings expectations. It reported that average monthly active users were up 3% to 317 million. But … Read the whole story
Alphabet on Thursday reported a record $22.4 billion in sales for the third quarter of 2016 ended September 30, with $19.8 billion of the … Read the whole story
Led by the Pokemon Go craze, the augmented reality market appears to be continuing its upward growth, and is now projected to grow to … Read the whole story
Raw but shaming-free conversations are the draw at mom.life, which started as a pregnancy tracker called Preggie and recently relaunched to include moms raising … Read the whole story
Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by … Read the whole story
Evergage expanded its multichannel personalization capabilities on Wednesday with the launch of Evergage for Mobile Apps, extending its platform to Android devices and in-app … Read the whole story
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assume the newly created role of senior vice president, data and ad effectiveness, … Read the whole story
Brands are doing a scary job of preparing their Web sites for increased mobile traffic, and according to findings from a recent study, the … Read the whole story
The realities are becoming more accessible to the market. We're talking virtual and augmented realities here, of course, and there are some recent indicators … Read the whole story
While marketers have made strides in meeting the expectations of customers, there is still opportunity to reach deeper to create the competitive difference that … Read the whole story