Twitter can't seem to please anyone, these days. After suspending the accounts of several prominent members of the "alt-right," the social giant mistakenly ran an ad sponsored by a white … Read the whole story
Only one-third of marketers participating in study released by the Mobile Marketing Association (MMA) this week said they use multi-touch attribution tools today, which … Read the whole story
Mozilla today launched a new mobile browser, Firefox Focus, that blocks third-party trackers by default. Read the whole story
Facebook's imbroglio concerning fake news and the misrepresentation of metrics is having an impact on ad-tech stocks like Rubicon Project. Richard Tullo, research analyst … Read the whole story
In the third quarter we were on the verge of half of all email-driven orders coming from mobile, so this festive season is likely … Read the whole story
Expected to launch early next year, the forthcoming feature should make it easier for users to ask for -- and offer -- help following … Read the whole story
The Internet of Things is not only a land-based phenomenon, but major brands are looking to use hundreds of drones at a time to … Read the whole story
Evergage, a real-time personalized marketing company, has released a new solution that automatically monitors data analytics for marketers. Read the whole story
After a long stretch of publisher submission to Google and Facebook, the rising competition between digital platforms is good news for publishers. However, publishers … Read the whole story
OgilvyRED, the strategic consulting arm of Ogilvy, has allied with OTT tech provider Zype to advise clients on OTT capabilities, how they're likely to … Read the whole story
LiveRamp announced that it will acquire the startups Arbor and Circulate for $140 million to bolster its people-based marketing goals. Arbor, a data provider … Read the whole story