Another day, another mea culpa from Facebook regarding ad-metric inaccuracies, and what it considers to be "improvements." The latest update involves the social giant's estimated reach methodology, a tool in … Read the whole story
Black Friday has come and gone but what, if anything, can we learn from that shopping event this year? Can real-time advertising close the … Read the whole story
Many consumers are likely to be surprised finding a fitness tracker or smartwatch under the tree at Christmas this year. But Santa may get … Read the whole story
Continuing to test Snapchat-like services, Facebook is giving select users the power to make photo frames for profile pictures. Featured on a new Camera … Read the whole story
Oculus, Facebook's virtual reality acquisition, just released its new Oculus Touch peripheral, more closely aligning itself with HTC's Vive from a control standpoint.I've previously … Read the whole story
Ad tech firm Integral Ad Science (IAS) announced that it will offer an open source mobile verification software development kit (SDK) for media quality … Read the whole story
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's completed the acquisition of Arbor and Circulate, two firms that aim to help … Read the whole story
"What distinguishes them is that they are less likely than other people to enjoy shopping, with just 45% of them saying they like to … Read the whole story
For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the … Read the whole story