MoBlog
Although Christmas and Hanukkah are behind us, Facebook still has a special gift in store for advertisers. Yes, the social giant is reportedly readying a mid-roll ad format, which will … Read the whole story
Brown will be expected to help news organizations and journalists work more closely with the social network. The news media business is currently undergoing … Read the whole story
- COMMENTARY
What I find most intriguing about Spectacles isn't the product itself, it's how it was launched. Read the whole story
The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) … Read the whole story
- COMMENTARY
Here are two sentences that don't seem to match: This may well be a watershed moment in marketing communication. AOL is at the vanguard. Read the whole story
In recent times and going forward, earned media are being given a more important place in Panera's strategic mix, Chris Hollander, head of marketing, … Read the whole story
- COMMENTARY
Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices. Still, since they represent the largest, most … Read the whole story
London transplant Justin Thomas-Copeland has been appointed President of RAPP New York, part of Omincom Group. Rick Doerr had previously run the New York … Read the whole story
B-Reel hired four employees in its creative department. Alistair Campbell was named managing director, Peter Vattanatham as managing creative director, Chris Cork as senior … Read the whole story
A new study from Wunderman, the WPP digital agency, found that 79% of consumers ages 18-65 in the U.S. say brands must actively demonstrate … Read the whole story
