Largely driven by their interest in mobile, 70% of small- and medium-sized businesses plan to up their digital marketing investments this year. Read the whole story
Click-injection fraud, also known as fake clicks that can appear as "legitimate advertising interactions to marketing analytics systems," is forecast to become a major … Read the whole story
Trying to maintain its position as a go-to messaging app media and business types, Slack is rolling out threaded replies. With the new feature, … Read the whole story
A new study commissioned by mobile ad platform Jun Group and conducted by Nielsen Media Labs found people prefer opt-in mobile ads at a … Read the whole story
In the coming weeks, Instagram users can expect to start seeing full-screen, "sound-on," auto-play ads in Stories. "We are unveiling an initial test of … Read the whole story
Random iPhone App of the week: TheGeneralistGroup created the Shot Spot app to track every act of gun violence in America. The free app … Read the whole story
Google has acquired Fabric, one of Twitter's assets that provides software for developers to build mobile apps. Twitter acquired the company in 2014, and … Read the whole story
One agency has developed a structured approach to creating augmented reality and virtual reality experiences for clients and encourages other agencies to adopt the … Read the whole story
Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to … Read the whole story
Data from desktop searches for ads examining 1,000 searches each on the 25 terms from "laptop" to "speakers" to "carbon monoxide detectors" on Dec. … Read the whole story