By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey. That's up from $33 billion last year, by the research firm's reckoning. … Read the whole story
Adelphic's self-service model proved particularly attractive to Time Inc., according to President and CEO Rich Battista. Read the whole story
AOL has launched new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile. The new self-serve offering is designed to meet … Read the whole story
Ad-tech companies that track consumers across their smartphones, laptops and other devices should inform consumers -- as well as publishers and app developers -- … Read the whole story
Click-injection fraud, also known as fake clicks that can appear as "legitimate advertising interactions to marketing analytics systems," is forecast to become a major … Read the whole story
More than half of the US population, and nearly 70% of the country's smartphone owners, play games on their mobile devices, says the report, … Read the whole story
Voice assistants are coming in a big way this year. Last year, 7 million voice-first devices, most notably Amazon Echo and Google Home, hit … Read the whole story