Snap, Inc. expects to sell its stock between $14 and $16 per share, the tech darling revealed in an S-1 document filed with the Securities and Exchange Commission on Thursday. … Read the whole story
Random App of the week: Playboy Enterprises, for the first time ever, has made the magazine available to subscribers in the iTunes App and … Read the whole story
Forrester Research estimates smartphone retail sales will grow at a compounded annual growth rate (CAGR) of 20.4% during the next five years, and mobile … Read the whole story
The percentage of local mobile video ads served with location-based targeting jumped from 5% in the second quarter in 2016 to 17% in the … Read the whole story
Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, … Read the whole story
Creativity, aesthetic design, functionality, and innovation are all essential elements of the mobile-ad unit that will hold Mobile Prodigies' attention, earn their loyalty, and … Read the whole story
BHD, the Vietnamese broadcast and digital video company, has tapped SpotX to power the monetization of its content on a global scale. Read the whole story
Everyone who cares about artificial intelligence and machine learning in marketing is no doubt aware of the big players' recent acquisitions. Seeing how Google … Read the whole story
Why personalization works for many companies. And what's holding back some others. Read the whole story
The Publicis Group-owned shop launches with a small group of clients, including Tesco Mobile and Britain's Beer Alliance. The office opens with 12 people … Read the whole story
Despite the abundance of data, marketers still struggle with identifying similar types of interests that consumers with emotional and lighthearted preferences have. Read the whole story
Only six weeks in, 2017 is already showing signs of being a big year for multicultural marketing. Corporations are doubling down on diversity initiatives. … Read the whole story
While ad blocking remains a major hurdle for advertisers, publishers, and the entire digital ecosystem, digital researcher eMarketer revised its ad blocking forecast, lowering … Read the whole story